Staying Objective in a Competitive Market: How Casino Rank Is Taking Charge
Thraxulon Kritdel 
In the casino industry, everything is calculated and moves quickly. Casino review sites help gamblers make informed decisions, especially when more than 1,000 new online casinos are launched annually. Casino Rank is one such company that offers comprehensive content related to online gambling. With insights from Jacob Mitchell, the Head Publisher, we’ll review how Casino Rank ensures all content is fact-checked and unbiased.
Delivering compelling reviews while engaging readers is an art best described by content publishers. In gambling, these reviews are critical to making financial decisions, such as placing wagers or claiming winnings. We discovered that Casino Rank uses specific rules to ensure each content passes the fairness and transparency test.
“We operate like mystery gamblers who go and play at online casinos then later come back to review to others,” Jacob said. “You need to gain players’ trust and ensure that they understand our perspective is almost professional, other than plain advice.”
Casino Rank has been in operation for a couple of years. It has nine websites under its name and is published in over 40 languages. Whenever the team gathers to produce content, the following criteria become crucial to allowing any content to go live.
Safety & Security
Safety is a common concern among new and experienced gamblers. You always get that feeling when a website crashes or is temporarily down without explanation. While some instances may seem legit, others are scammers who fail to pay clients. Casino Rank ensures all online casinos they review are reputable and have all the necessary documentation to operate online.
Any online gaming site should have third-party licenses from organizations like the Malta Gaming Authority(MGA), Curacao eGaming, and the UK Gambling Commission(UKGC). Licenses alone cannot determine if an online casino is legit, but they help you understand their operations. For instance, an online casino with an expired license is likely running low on funds and cannot cater to its legal operations.
Payments
“If a casino cannot pay fast, it cannot last a decade,” Jacob reiterated.
The need for players to access or deposit funds easily has prompted Casino Rank to publish dozens of reviews of payment methods and processing times. These methods include e-wallets, prepaid cards, checks, credit cards, and wire transfers. Cryptocurrency is also gaining momentum, with coins such as Bitcoin, Litecoin, and Ethereum available in hundreds of online casinos.
Games Variety
Casino Rank’s publisher, Jacob, explains that all its experts test out the games and casinos (sometimes with money) to prove their reviews. “Most casino review sites take content from top-ranking sites and recycle it. Our experts play the games and provide a unique spin on how they fair and whether it’s worth your time,” Jacob added.
Though the variety of games matters, it is easy to determine quality through the software developers. Some developers specialize in specific titles, while others are all around. For instance, Evolution Gaming’s catalog included 700+ casino games. Atmosfera, on the other hand, only has 9 games, but they are of better quality since they are only focused on live dealer games.
Availability
Most online casinos have restrictions in certain countries due to legal or licensing issues. Casino Rank constantly updates information on any new licenses offered to casinos or countries that change the legality of online casinos. The experts must always be aware of legal frameworks that may change through news bulletins, government resources, and online news.
Casino Rank aims to have unbiased reviews, even though it is an affiliate site. Not all reviews and guides promote certain brands; rather, they provide gamblers with real and trustworthy information about online casinos and their offerings.
