Shopify: A Universal Platform With Wide Opportunities For Your Business
Heather Arranie 
Today, e-commerce brings huge profits to owners of online stores and specialized applications around the world. At the same time, one of the key aspects of success is the right choice of platform.
By contacting qualified specialists who offer Shopify development services, you can get a finished web product of excellent quality with all the necessary functions and capabilities.
First Acquaintance
It is logical to start with what Shopify really is and what opportunities it opens up for customers around the world. In fact, it is a universal platform that provides full access to tools for creating and running an online business. At the same time, all solutions are in one place. At your complete disposal will be an online store, solutions for accounting and analytics, CRM, multi-channel marketing, and much more.
Given the unique capabilities, functions, scalability, and personalization capabilities, it is hardly surprising why more than 4 million stores are currently operating on this platform.
What Opportunities Does Shopify Offer?
The choice of a platform for creating and running an online store largely depends on the goals you set for yourself. In the modern world, Shopify is rightly considered one of the priority choices, which is due to several key features.
- Trade in different countries. If you plan to open an online store that will operate in the local and foreign markets, then Shopify will be the best solution;
- Quick launch. You will need a minimum of time and waiting to launch the project and start earning. Especially if you entrust the development to specialized specialists;
- Modern design and functions. Your customers will have a convenient, beautiful, and functional catalog with goods and services. If necessary, you can always adapt the design to your needs;
- Multiple sales channels. With one solution, you can trade through several channels simultaneously. In addition to the online store itself, you connect Google sales, Instagram account, Amazon, and much more.
If your goal is a successful, multifunctional online store with the ability to expand and scale, then Shopify will be a great solution.
Advantages And Disadvantages
Among the strengths, the following points can be objectively highlighted:
- A complete set of tools. You will have everything you need to conduct online trading and combine several solutions in one place;
- Multichannel. You will be able to manage sales and advertising through a common platform. Sell through well-known marketplaces, create contextual advertising, send notifications via email, social networks, etc.;
- Applications. In addition to the main platform, you get access to more than 4,000 applications to expand your functions and capabilities.
Also worth mentioning here is the availability of ready-made integrations, minimal project launch times, and many professional developers.
But the platform also has disadvantages:
- A separate fee is required to expand the functionality;
- Checkout editing is only available on the Plus plan, which costs $2,300 per month;
- Your options for optimizing your site are limited.
Despite this, Shopify is rightly considered the best and most versatile tool in the world of e-commerce and continues to attract thousands of new customers every day.
