Heather Arranie 
Jellyfish, a marketing technology solutions provider, recently closed $71 Million Series C funding led by Accel, Insight Partners, and Tiger Global.
This is the latest round of funding for Jellyfish, having raised over $100 million, making it the largest software company in the marketing tech space.
In this article, we’ll explore the company, the funding, and discuss some of the implications of this investment.
Overview of Jellyfish
Jellyfish is an international technology platform that enables business professionals to optimize marketing activities. Founded in 2013 by a team of experienced marketing veterans, the company empowers organizations to automate and manage complex marketing campaigns more efficiently. With operations in Europe, Asia, Australia, and North America, Jellyfish provides solutions for enterprise customers and industry-specific solutions for travel, retailing fashion/apparel, publishing media, pharmaceuticals & life sciences.
In 2019 Jellyfish announced that it had raised $71 million from new investors Accel, Insight Partners and Tiger Global as part of a Series C investment round. The funding raised was dedicated to scaling their artificial intelligence (AI) capabilities and developing new digital products for their existing partners. This latest investment brought the total amount Jellyfish raised since its inception to $97 million.
The company’s success has been built on its technologically advanced innovations that enable businesses to improve marketing efficiency while reducing overall costs associated with campaign execution initiatives. As a result of their capital injection combined with the use of AI-based technologies such as robotic process automation (RPA), Jellyfish has seen significant growth over recent years; allowing them to provide high quality solutions across various sectors including healthcare & life sciences (HLS), retail & commerce (RC), entertainment & media (EM), travel & hospitality (TH) and logistics & transportation (LT).
Jellyfish Raises $71 Million Series C Funding Led by Accel, Insight Partners, and Tiger Global
On April 8th, 2020, Jellyfish, a marketing technology solutions provider, announced a $71 million Series C funding round led by Accel, Insight Partners, and Tiger Global. This major funding increases their total capital raised to $110 million and will be used to expand the company’s reach and product offerings in the marketing technology sphere. The Jellyfish platform drives results for small-to-midsize businesses (SMBs) worldwide and has already achieved ~100% revenue growth in 2019.
The investors participating in this round bring years of expertise in SaaS solutions. This expertise aligns well with Jellyfish’s mission of providing enterprise companies and SMBs access to modern digital marketing tools through its platform. According to a press release from Accel Partner Andrew Braccia, “JellyFish is leading the way on creating modern digital marketing solutions for SMBs all over the world.”
In addition to monetary support for the company’s growth initiatives, this capital opportunity also brings additional executive experience and business strategy acumen from key advisors on board such as Accel Vice President Gigi Levy-Weiss who stated: “Jellyfish is creating an exciting new ecosystem for SMB marketers – enabling them to access powerful marketing solutions that were previously only accessible by bigger enterprises…By combining current and emerging technologies through their platform into one unified dashboard, Jellyfish is making it easier than ever for even the most budget constrained companies to compete.”
By raising this capital funding, Jellyfish can accelerate its impact by driving even greater ROI results globally while expanding its influence in digital marketing solutions faster than anticipated.
Benefits of the Series C Funding
Jellyfish, a marketing technology solutions provider, recently raised $71 million in Series C funding. Notable venture capital firms including Accel, Insight Partners, and Tiger Global led this funding.
With this extra investment, Jellyfish can implement their growth strategies and make strides in the marketing technology industry. Let’s take a closer look at the benefits the Series C funding have brought to Jellyfish.
Increased Investment in Technology
Jellyfish’s $71 million Series C funding round, led by Accel, Insight Partners, and Tiger Global, will provide the marketing technology provider with additional resources to strengthen its technology infrastructure. This increased investment in technology enables Jellyfish to better meet the needs of their customers by continuing to develop advanced solutions to help them effectively analyze their data and optimize their marketing ROI.
The company also plans to expand its workforce drastically to boost research, development and delivery capabilities. The new injection of capital is expected to accelerate the availability of more personalized customer experiences with powerful analytics-driven insights accessible through a streamlined platform that promises improved performance for marketers.
The additional funding will also be utilized for enhancing Jellyfish’s geographic reach, including efforts towards consolidating the company’s various operations across Europe into a more streamlined global business. Additionally, with the rollout of new features and enhanced onboarding processes, businesses can get up-and-running quickly on the platform with minimal effort required to quickly reap the full benefits of using Jellyfish’s AI powered tools.
Expansion into New Markets
Jellyfish’s Series C Funding of $71 million will help the company propel its growth plans and extend its reach into new markets. The funding round was led by Accel, Insight Partners, and Tiger Global, with participation from existing investors such as Iconiq Capital, Bessemer Venture Partners, Greycroft, and eVentures.
The new funds provide additional capital resources to bolster Jellyfish’s operations domestically and abroad. Jellyfish has already established itself as a leader in the marketing technology market with over 400 customers in 30 countries worldwide. With the additional capital resources available from this Series C Funding round, Jellyfish will gain greater market presence by expanding into more overseas markets with its artificial intelligence platform for performance marketers.
In addition to extending its reach into global markets, the fresh infusion of funds will also help accelerate development of innovative products and solutions that meet customer needs in an increasingly competitive landscape. Through advanced analytics, machine learning technology, and high-efficiency automation across multiple channels – mobile apps to public cloud infrastructures – Jellyfish is well-positioned for success with its augmented intelligence platform for digital marketers worldwide.
Strengthened Leadership Team
The Series C funding, totaling $71 million raised by Jellyfish, a marketing technology solutions provider, will help further solidify its leadership team and business operations. In addition, the investment round, led by Accel Partners, Insight Partners, and Tiger Global Management LLC provided new resources for the company to leverage its digital marketing capabilities.
The investments will enable the company to widen their data science and analytics expertise so clients can gain greater insight into their campaigns. Moreover, it will boost software engineering and product development capabilities. With more innovative advances in mobile and artificial intelligence (AI) applications for e-commerce marketing strategies being hailed as game-changing by many top analysts in the industry, the funds should be well invested.
The additional resources will help broaden their portfolio of online advertising programs geared towards delivering better engagement metrics that are more transparent while also improving ROI in real time. In addition, these new advances should help attract larger customers who need the flexibility and capability of machine learning to maximize user satisfaction on multiple platforms across different markets with diverse cultures. Finally, strengthening key members of the global executive team can increase cohesion between divisions while reinforcing best practices throughout each vertical within Jellyfish’s operations. Hence, customers enjoy counter-party success regionally and worldwide at competitive prices.
Impact of the Series C Funding
Jellyfish’s news of raising $71 million in Series C funding is an exciting development in the marketing technology industry. This funding will no doubt have a multitude of impacts on the company and its growth prospects, both short- and long-term.
Let’s look at what this Series C funding means for Jellyfish.
Increase in Market Share
With the completion of the Jellyfish series C funding round, the company is better positioned to leverage its technology solutions and further increase its market share. In addition, the $71 million in funding will expand product capabilities and accelerate the company’s 2021 growth plans.
The series C funding represents a major milestone for Jellyfish as it looks to capitalize on its leading market position for providing marketing technology solutions. This additional capital infusion will allow the company to invest heavily in semiconductor development, cloud infrastructure services, artificial intelligence and machine learning, and shop renewal technologies.
Furthermore, this capital injection will enable Jellyfish to target international markets through acquisition initiatives and partnerships with other leading digital marketing organizations. This increased ability to penetrate foreign markets is expected to deliver a robust customer base that has the potential to significantly increase market share for Jellyfish’s innovative solutions. In addition, Jellyfish can explore multi-channel optimization strategies that will boost brand loyalty and reputation among worldwide consumers. Consequently, these moves are instrumental in supporting sustainable growth opportunities for both shareholders and employees of Jellyfish.
Improved Financial Performance
The recent $71 million Series C funding round that Jellyfish secured provides a major capital infusion that will allow the marketing technology solutions provider to continue achieving its goals. With this new influx of funds, the company is poised to see many potential benefits, including improved financial performance.
Jellyfish expects this funding to provide a cushion of security as it strives for further growth. With the fresh capital, it can improve its balance sheet and reduce its borrowings, leading to improved cash flow and profitability in the long run. The money can also be utilized for strategic investments like acquisitions, long-term projects or research and development initiatives that can open up new sources of revenue for the company. In addition, this increased cash flow should make it easier for Jellyfish to keep track of payment invoices from their clients on time and with greater accuracy, supporting healthy liquidity.
In addition, the cash injection gives Jellyfish more breathing room as they integrate with existing businesses and venture into related opportunities that may require additional resources or changes in operational procedures. In an already competitive landscape, these additional resources are expected to help develop products more quickly, offer more competitive pricing packages and drive better customer service – all factors that contribute positively to greater financial performance over time.
Enhanced Customer Experience
The Jellyfish $71 million Series C funding led by Accel, Insight Partners and Tiger Global has enabled the company to increase its product development and customer experience investments. The funding will enable the company to develop new technologies that make it easier for customers to create, launch, and manage customized digital marketing campaigns tailored to the businesses’ goals. According to Jellyfish’s CEO & Founder Rob Pierre, the funds will also be used to fuel its aggressive global expansion plans allowing them to increase their services in more regions of the world.
This massive financing round strengthens Jellyfish’s position as a powerful leader in marketing technology solutions. It ensures customers benefit from increased attention from its teams dedicated solely to helping them meet their specific needs. With this newfound money comes improved customer support resources, an increased technological infrastructure dedicated towards customer success and product development with enhanced automation capability. Customers may now expect an improved customer experience with greater transparency and significant improvements in service stability—making it easier to understand their market impact through insightful analytics data.
Summary
Jellyfish announced a $71 million Series C funding round during the week of April 12th led by Accel, Insight Partners, and Tiger Global. The new funding round puts Jellyfish at a current post-money valuation of $366 million and brings the total amount of capital raised by the company to $105 million.
With this new funding, Jellyfish looks to continue their growth as one of the most popular marketing technology solutions providers.
Overview of Jellyfish
Jellyfish is a leading marketing technology solution provider that enables companies to optimize customer experiences, increase ROI and drive results. Founded in 2011, Jellyfish was created to make marketing easier for everyone by tackling the complexity of customer engagement in a modern, multichannel world.
The company has experienced rapid growth since its inception and recently raised $71 million in Series C funding led by Accel, Insight Partners and Tiger Global. With this funding, Jellyfish plans to expand its expert team, invest heavily in R&D and drive innovation throughout their platform.
Jellyfish’s current suite of comprehensive solutions includes digital advertising, mobile optimization, web personalization, loyalty/CRM program management and analytics/reporting tools. The goal of each solution is to make it easier for marketers to measure the performance marketing so they can adjust their campaigns quickly.
By ensuring scalability, reducing operational overhead and capturing real-time data insights – marketers can maximize ROI across all channels without extensive resources or reliance on expensive external partners. This helps brands optimize processes for better performance across the entire customer life cycle – from acquisition to retention – driving consistent engagement resulting in higher customer returns over time with consistent marketing investment.
Benefits of the Series C Funding
Jellyfish, a leading marketing technology solutions provider, has recently announced its Series C funding round of 71 million dollars. This funding round was led by Accel, Insight Partners and Tiger Global. It will be used to further develop the organization’s modular suite of product offerings and drive global scaling opportunities.
The Series C funding will allow Jellyfish to make tremendous advancements in their product offerings and position them for global expansion. Knowing that they have the financial backing from some of the world’s leading investment firms broadcasts a strong statement to potential customers; Jellyfish is ready, willing and able to fulfill orders on a larger scale.
This investment also allows Jellyfish access to more resources, infrastructure investments and strategic advice which can help them maintain their competitive edge in an increasingly crowded market. In addition, additional capital can be reinvested into development for comprehensive services that may be seen as higher ‘added value’ for customers such as data insights or personalization solutions. These benefits can further equip the company with what is needed to provide an unrivaled user experience.
To summarize, this new round of series C funding gives Jellyfish access to additional funds which can be used to build out their product offering globally and introduces investors who possess invaluable expertise that could benefit the company on its mission for continued growth.
Impact of the Series C Funding
Jellyfish recently announced that it had received a $71 million Series C funding led by Accel, Insight Partners, and Tiger Global. Jellyfish provides marketing technology solutions that allow customers to “unlock their data’s full potential.” This infusion of capital allows Jellyfish to expand the reach and impact of its solutions across marketers worldwide.
The largest new investor in this round was Insight Partners who partnered with Jellyfish because they believe that “intelligent marketing technology will be the key driver in companies achieving their desired growth goals and consumers having substantial insights into their data.”
Accel, which has also invested in the previous fundraising rounds for Jellyfish, noted, “Jellyfish is leading the charge by creating an open platform that unlocks time savings and campaign optimization solutions not previously possible.”
The funds raised by this most recent Series C round will give Jellyfish additional resources to accelerate product development, pursue geographic expansion into new markets, and hire talent for its global team as it looks to continue developing full-funnel solutions for international clients of all sizes.
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