Assuming the responsibility for organizing a high-value event can impose an immense amount of stress, but it’s rewarding at the same time. You will need a balanced combination of proper planning, deep-level engagement, and great creativity.
With the right tips and enough dedication, you can create an event that lingers in the minds of the attendees long after the event is over. Here are 8 ways to increase the memorability of any event that you organize:
1. Harness the Power of Graphic Recording
Graphic recording has become increasingly popular in events, and the fact that it contributes directly to the positive memorability of events makes it worth every coin and effort. It’s quite interesting how graphic recording artists make events more memorable by incorporating fun and improving visualization of the major concepts of an event.
The visual communication element and easily shareable & interesting visual records of the event can make the attendees retain information better and remember your events in a good way. That will make them look forward to the next event.
2. Give the Attendees a Voice
A majority of corporate or industry events take on a regimented structure where the audience or guests often have no chance to contribute their ideas in relation to the conversation. It’s best to avoid such structures and encourage direct involvement of the attendees so that they can express their takes on various matters about the event.
An attendee who had a particular opinion and was given the chance to air their opinion in an event would tend to remember it more fondly than if they didn’t get the chance.
3. Have a Clear Theme and Purpose
It’s important to have a specific theme that covers the essence of your event so that the attendees can have an all-rounded experience.
The theme of your event should make the audience inclined to attend the event even before you communicate the value that your clients are likely to get from the occasion.
4. Use Interactive Elements
You should aim to have an event where attendees can interact with each other as well as with new products, technologies, and experiences. A good way to achieve this is to organize team-building sessions such as scavenger hunts or competitions that prompt the members of the audience to work in teams to achieve a common goal.
You can even create interactive zones for attendees to connect with interesting products and technologies at the event.
5. Use Surprise and Delight
Some events are already interesting from the start but you can always try something different to make them even more attractive. Try to plan unexpected moments like an impromptu performance or a surprise guest to break routine activities that’d be easily predictable.
These unexpected moments are great at creating a sense of wonder and making the attendees remember the event in an interesting way. You can even have surprise giveaways during the event or rewards like limited access to resources for participating actively in the event.
6. Employ Post-Event Engagement
Even if your event was successful, you should maintain your contact with the attendees even after the event is over. You can do things such as sending post-engagement emails to the attendees pointing out the main takeaways from the event and thanking them for working with you to achieve the objective of the event.
Additionally, you can send additional resources like recorded sessions or graphic recordings from the event. This will keep the discussions as well as the main occurrences during the event alive in their minds long after the event is complete.
There You Have it,
You can use a couple or all of the above-mentioned tips to increase the value of your forthcoming events and make them fondly memorable for a long period. The Sketch Effect offers top-tier graphic recording services that will not only make your events memorable but also increase engagement in a way that you’d never thought possible.
Work with a graphic recording artist from The Sketch Effect today and recognize the full potential of your current and future events.